Attracting Potential Clients through Blogging
Okay, so you’ve heard all the recent hype about social media and blogging. Someone you know and trust is an avid blogger and has challenged you to use blogging to promote/grow your business.
And so here you are, skeptically navigating through the maze of blogsites, lurking around various conversations, and wondering:
What is the Value/Benefit of blogging?
A large majority of people in business are still relatively clueless as to the value proposition offered by implementing an effective Internet Social Media strategy as part of their overall marketing plan. The viable ‘bottom-line’ benefits of Blogging in particular remain shrouded in mystery to the masses who have never posted. And so you ask yourself:
Why Should I begin Blogging?
Time is Money, they say, and perhaps you’re just one of those types that needs to see a demonstrable return on your investment. Using Social Media/Networking and blogging to grow your business are simply more weapons that can be added to your marketing arsenal. It should not replace, but augment those methods that traditionally have been successful for you thus far. With that said, allow me to share one of the primary advantages/benefits of conversational blogging that I have found exceptionally helpful to building my own business:
Great Blogging Attracts Great Clients
Posting articles to your blog allows you to convey to your readers one or more of the 3 P’s of Conversational Blogging – Your Passions, Your Personality, and Your Experienced & Knowledgeable Perspective.
As potential clients access the Internet, and read through various blogs and articles, they are often quite naturally attracted to, and connect with, writers who reflect/resonate their own similar passions, personalities, and perspectives. As a result of digesting what you’ve written, a certain level of comfort and trust is cultivated with the reader. Your Blog serves to establish a virtual rapport with them. Then, at the point when they finally make contact with you, or meet face-to-face, it’s as though they’ve known you for a long time. In addition, they’re more likely to have a sense of commitment to you as well.
In my experience, blogging generates more highly qualified client leads. I don’t have to ‘chase’ them down, they come to me! And they’re typically some of the most fun and enjoyable people that I have had the privilege of working with.
How to Create an ‘Attractive’ Blog
Okay, so now the obvious question is How do I publish content to my Blog that will effectively ‘attract’ potential clients? I could spend alot of time on just that topic, but permit me to offer a few basic and simple guidelines:
1. Be Yourself: Don’t try to the be the best blogger on the internet, and don’t copy someone elses style, just be yourself. Write the way you normally converse. Imagine yourself at your favorite coffee shop, enjoying a relaxing Cup ’0′ Joe, and having an informal conversation with one of your favorite clients. What you write and who your clients eventually end up meeting needs to be the same thing.
2. Be Informative and Engaging: Don’t use your blog to plaster blatant self-serving, self-promoting elevator noise. The majority of your content should be helpful, practical information that informs and empowers. Always write with the consumer in mind. What information would they find most interesting and meaningful? Don’t. Within your writing, remember to reveal who you are and how you run your business.
3. Be Consistent: Today’s ‘Internet-Savvy’ consumers are demanding and know what they want. They want ‘fresh’ content regularly. If they access your blog and don’t find something relatively current, they’ll click right on thru until they find someone else who more actively publishes to their blog. Consistency in the frequency of your posting will also help improve your ranking/find-ability with the search engines, thereby increasing your chances of being found by potential clients.
Rick Frissell, e-Pro, Team Leader- Florida’s Beautiful Homes™
813-653-1241
Rick Frissell is a licensed Real Estate Agent in the State of Florida who loves the real estate industry. He loves buying, selling, negotiating, looking at and teaching others about his favorite subject. He has valuable knowledge he likes to share with others. Rick’s company, Florida’s Beautiful Homes works throughout the Tampa Bay Area. You can also find him at Brandon’s Beautiful Homes and ActiveRain. Also catch Rick at a Starbucks near you.
